Our research is based on the Brand Life Cycle Model developed by VIM Group and brand performance tracking platforms like the BrandTicker. Each aspect directly ties to your marketplace valuation, performance, manifestation, and management. The essential information and services we provide can help you with the following: 

  • Marketplace valuation of your brand

  • Digital performance of your brand

  • Assessment of challenge areas

  • Brand valuation assessment after rebranding

  • Pertinent KPIs (key performance indicators) to monitor

  • Role of the brand within your organization

  • Roadmap for management and improvement 


Brand Life Cycle Model

Brand Management

Brand Manifestation

Brand Performance



Maturity of brand management organization related to brand documentation, processes, tools, systems, and instruments


Consistency, coherency, quality, and fit of brand promise with the visual and verbal messages at select brand touchpoints


Brand experience per target audience: awareness, associations, attitude, and behavior


The ImpactValuator is a proprietary tool that is applied as part of an Impact Analysis. It enables a brand to gauge the level of investment for a rebrand during the planning stages.

Source: VIM Group

Source: VIM Group

We translate research and insights into actionable initiatives. With a comprehensive roadmap to improve your brand performance and marketplace value you’ll be empowered to make better decisions.