BUILDPLAY Digital Index™

BUILDPLAY Digital Index is the first digital presence review study for the A/E/C (architecture, engineering, and construction) industry. The AEC industry lags behind many others in the use of social media, especially the very essential LinkedIn for B2B companies. This benchmark highlights areas industry players can improve their websites and optimize their social media presence.

Usage distribution of the top six social media platforms presence of A/E/C

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Results of top A/E/C firm websites reviews. These tracked elements pertain to privacy, mobile responsiveness, and more. They also affect Google’s indexing and delivery of the sites when searched. Review your own sites with these in mind.

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Optimizing your firm’s Linkedin profile is key. As of this writing, Linkedin remains the most important B2B platform and the world's largest professional network with 706+ million users in more than 200 countries and territories worldwide.

Use the items below to review your Linkedin presence. They provide a tips overview and guidelines to do so for A/E/C firms and beyond.

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Methodology

The study covers the top 50 of the top 100 architectural firms ranked in BDOnline magazine’s annual World Architecture 100. Each company’s website and social media usage is reviewed with an emphasis on LinkedIn—the leading business-focused platform. What’s checked includes whether their websites are mobile responsive and secure, which social platforms are integrated, the company LinkedIn profile and corresponding posts and updates.