Leadership and Contributors
She brings the best intersection of art and science resulting from degrees in architecture and design to BUILDPLAY. Her experience includes creating and delivering educational workshops for executives at Harvard University, SVP role in brand strategy and information architecture at Bank of America, speaking presentations at international conferences, and running her own architecture and interiors consulting firm.
Anaezi holds a Bachelor of Arts in Architecture and Urban Planning from Princeton University, and a Master of Architecture and Design from Harvard University’s Graduate School of Design, incorporating studies at Massachusetts Institute of Technology.
Marc Cloosterman is CEO, VIM Group and Author, Future-Proof Your Brand: Data-Driven Insights to Implement, Manage, and Optimise Your Brand Performance
linkedin.com/in/majcloosterman
As an experienced and passionate consultant to the boardroom, Marc founded VIM Group to develop the discipline of brand implementation and management with a focus on improving marketplace valuation. While being trained at KPMG and INSEAD, he ‘lost his way’ and started working in marketing, branding and communication.
Marc has personally advised and worked with an extensive list of leading brands, including Airbus Group, Merck, ABB, BMW, TUI Travel, Deloitte, Nordea, Deutsche Telekom, Medtronic, Skoda, and Air Liquide.
Since 2004, he has been a non-executive director of Brand Finance, the world’s leading independent brand valuation consultancy. Marc speaks three languages (Dutch, English, and German), and he regularly gives talks to practitioners and academics. He has written extensively about brand implementation and management.
