Research
Our research is based on the Brand Life Cycle Model developed by VIM Group and brand performance tracking platforms like the BrandTicker. Each aspect directly ties to your marketplace valuation, performance, manifestation, and management. The essential information and services we provide can help you with the following:
Marketplace reputation of your brand
Digital profile of your brand including social media
Assessment of challenge areas
Pertinent KPIs (key performance indicators) to monitor
Your employer brand profile
Roadmap for management and improvement
Brand Life Cycle Model
Brand Management
Brand Manifestation
Brand Performance
Measurement:
Maturity of brand management organization related to brand documentation, processes, tools, systems, and instruments
Measurement:
Consistency, coherency, quality, and fit of brand promise with the visual and verbal messages at select brand touchpoints
Measurement:
Brand experience per target audience: awareness, associations, attitude, and behavior
ImpactValuatorTM
The ImpactValuator is a proprietary tool that is applied as part of an Impact Analysis. It enables a brand to gauge the level of investment for a rebrand during the planning stages.
Source: VIM Group
