Research + Reports

Our research is based on the Brand Life Cycle Model developed by VIM Group. Each aspect directly ties to your marketplace valuation, performance, manifestation, and management. The essential information and services we provide can help you with the following:

 

  • Marketplace valuation of your brand
  • Digital performance of your brand
  • Assessment of challenge areas
  • Brand valuation assessment after rebranding
  • Pertinent KPIs (key performance indicators) to monitor
  • Role of the brand within your organization
  • Roadmap for management and improvement

Brand Valuation Assessment After Rebranding
Source: The Brand Ticker, 2015

Brand Life cycle Model

Brand Management

Measurement:

Maturity of brand management organization related to brand documentation, processes, tools, systems, and instruments

Brand Manifestation

Measurement:

Consistency, coherency, quality, and fit of brand promise with the visual and verbal messages at select brand touchpoints

Brand Performance

Measurement:

Brand experience per target audience: awareness, associations, attitude, and behavior

ImpactValuator™

The ImpactValuator is a proprietary tool that is applied as part of an Impact Analysis. It enables a brand to gauge the level of investment for a rebrand during the planning stages.

Source: VIM Group

We help you translate research and insights into actionable initiatives with a comprehensive roadmap to improve your brand performance and marketplace value.